2012 Miss Reef Calender Shoot

In the past, Reef sandals have been to wakeboarding what Vans shoes are to skateboarding; sole mates. Reef has been around to support the sport and its athletes since the very beginning. One image that sticks out in my mind is when Scott Byerly won the worlds in 1993 with a huge “Reef Brazil” sticker on his board. Scott still rides for Reef if that tells you anything.

So, every year when Reef releases their new “Miss Reef Calendar”, wakeboarders everywhere drop what they are doing to thumb through the pages. Here’s a bit about what this tradition means to Reef.

“The Miss Reef Calendar is an annual tradition that sets out to capture the essence of the Reef Brand; exotic beach locations, mesmerizing women and truly iconic Reef imagery that has been treasured by the surfing community for the past 25 years.” Read More >

“Josh Palma’s Passion” Video

It seems that everyone has a soft spot for Josh Palma. There’s really not a bitter bone in the guys body. Josh is a product of the first Buywake.com Global Rider Search, which earned Josh priceless exposure and a handful of sponsorships back in 2004. This is what Josh had to say to Alliance Wakeboard Mag about winning the contest:

“Winning it was really pretty shocking. I’d shot that video with my roommate during my sophomore year of college. It was super last minute and sort of on the whim, so I wasn’t expecting much, but when I got a call from Chuck Morrow (owner of Ambush/Buywake.com) one afternoon I was completely shocked….really, it’s probably the most important thing that’s ever happened for me in my career, because it really is what started my career in the professional sense.” – via AllianceWake Read More >