Enter BuyWake.com‘s Grassroots Project, the ultimate platform for exposing today’s unknown riders who make up the foundation of our sport.
The over-exposed “professional” rider makes up wakeboarding’s 1%. Behind the flat-billed energy drink hat, magazine spread, and signature product line is a kid who loves wakeboarding for the thrill of it, just like you. So, at the end of the day, why not leave some room on the exposure meter for the riders who are the lifeblood of our sport? This one goes out to the riders who still wake up at 6:00am on Saturdays for reasons other than another big budget video shoot obligation.
The goal of the Grassroots Project is simple; to create a platform that consistently hosts creative, appealing media for exposing amateur wakeboarders/wakeskaters on a global spectrum. This isn’t about big contracts. This isn’t about point standings. This is real wakeboarding at its most primal level; riders having fun on the water.